The Absolute Best
Real Estate Marketing Tools
There are a LOT of real estate marketing tools out there. Almost too many to count. At Honey Bar Media, we’ve tried a lot of these real estate tools, and decided to create a list of the best ones – We’ve even called out our absolute favs. Here’s a list of our favorite real estate marketing tools of 2018.
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The Best Of The Best
These are all of the tools that I recommend to my clients and can’t live without!
All Real Estate Marketing Tools
This is a comprehensive list of all the best real estate tools. Decide which one is best for you!
Honey Bar Sites
Beautiful real estate agents websites – for agents with style! Stand out with a professional website, advanced IDX, pre-loaded blog content, and custom email address.
Listings To Leads
Comprehensive Real Estate Marketing Tools – Instant home evaluations, buyer landing pages, seller landing pages, single property pages, IVR, and more!
Follow Up Boss is the best real estate CRM on the planet. I love it because it’s simple to use and allows you to assign, text, and drip your real estate leads with ease. It also connects to a ton of other 3rd party software, so you can import leads automatically from almost any other platform.
Social Warfare is my favorite WordPress plugin for getting more likes, comments, and shares on your blog posts.
Canva makes design simple for Realtors. Create open house flyers, just listed flyers, and invitations for Web or print. Best of all, it’s free to use!
Semrush is not the cheapest, but it’s the best keyword research tool that I have found to date. If you want to SEO optimize your site for search engines and get found in Google, SEMrush is your answer.
The best email service provider I’ve found. It allows you to automate, tag, and blast emails to your sphere and database. It’s super powerful, but has a simple user interface – which makes it easy!
Lead Strategy Academy
Learn how to generate leads, sales, and referrals online… Without cold calling and door knocking! This is the premier real estate training course.
Pexels provides free, professional stock photos that Realtors can use everywhere – including their websites, flyers, and social media graphics.
Drift is the leading live chat marketing and sales platform. With Drift installed on your website, you can talk to leads in real time.
The best listing alert tool I’ve found. RealScout combines the industry-best home search experiences to help Realtors win and sell more listings.
Clicky Web Analytics is one of the best ways to monitor, analyze, and react to your website traffic in real time. I like it because it also allows you to track via IP address, which is helpful when tracking real estate leads.
Ballen Real Estate Websites
Websites designed for real estate agents looking to get more leads online, increase their online presence, and dominate the web.
Lead Sites by Easy Agent Pro
Websites for real estate agents that are designed to generate leads on the web.
Curaytor builds real estate agent websites, but it’s also a marketing firm that specializes in working with Top Producers. They also build landing pages, create Facebook ads, and have a built-in CRM.
BoomTown combines lead generation, a CRM, and consumer-facing websites. Their tools focus on what drives success and how to keep it growing. BoomTown is designed for Top Producers.
CINC was founded to fill a technology gap in the real estate industry. Founded for Top Brokers and mega-team leaders, CINC combines websites, IDX, and CRM.
Ylopo is a digital marketing platform that leverages a website, ads, IDX, and the latest technological innovations to help our clients generate new customers.
Real Geeks is a real estate website and IDX provider for real estate agents who want to convert more leads into clients online.
Placester allows real estate agents to quickly launch a beautiful, mobile-ready, real estate website. For an additional fee, it includes everything you need to market online: IDX, Hosting, Blogging & Lead Capture.
Responsive, mobile real estate agent websites that are built on WordPress. These sites are designed to get you noticed.
Real estate agent websites that are built on WordPress. They also offer real estate themes and single page property page templates.
WordPress websites that offer Facebok Ads, CRM, and world-class support.
Award-winning live chat platform by Zendesk Chat (formerly called Zopim). With Zendesk you can chat with visitors in real-time & increase conversions.
Powerful lead generation software that converts visitors (and abandoning visitors) into leads.
Inbound call marketing and text-2-sell automation platform that lets you capture, track, and respond (automatically) to your inbound calls for increased engagement.
Google Voice gives you one number and voicemail for all your phones, so you can track and forward calls to other members on your team with ease.
Sumo is a suite of online marketing tools that can be used to grow your website’s traffic and capture more leads. The Sumo tools are easy to install and work on any website.
Lion Desk is the most inexpensive, yet effective, Real Estate Agent CRM tool. I like that it allows you to connect to lots of other 3rd party tools to import leads automatically.
Contactually, is an all-inclusive real estate CRM tool. It’s great for lead generation and managing your real estate leads. It also includes marketing automation, email blasting, and drip templates.
Top Producer is the oldest real estate CRM and one of the most powerful. However, its user interface and lead generation technology are a little outdated, otherwise, I would recommend it more often.
Wise Agent is another real estate crm that’s been around for a while. It includes transaction management, drips, and document storage.
HubSpot CRM is solid CRM. It makes it really easy to organize, track, and grow your real estate pipeline. It’s not designed for real estate leads, but the best feature of Hubspot CRM is that it’s free!
Home Value Leads
Home Value Leads allows you to capture real estate leads via instant home evaluation landing pages.
Formerly known as Leads 2 Listings, Elevated REM is a beautiful landing page maker for single property pages and home evaluation landing pages.
Instapage is a landing page maker that allows you to build, integrate, collaborate, and optimize your landing pages. It’s not real estate specific, but it’s solid.
Clickfunnels allows you to build landing pages with one sole purpose – to move people down your sales funnel. It’s not real estate specific, but it’s one of the most powerful landing page software platforms available.
Lead Pages allows you to generate leads with drop and drag landing page builders. It’s not real estate specific, but it is the standard for creating landing pages.
Facebook allows you to stay in contact with your friends, family, and real estate clients. You can share and view photos, videos, and messages, and updates. If you’re not on Facebook yet, you need to be!
A business page allows you to showcase your business on Facebook. You can give your real estate brand a voice and reach your target market like a laser. Most importantly, it allows you to run Facebook Ads for your real estate business.
Local Facebook Groups
Facebook Groups are all the rage right now. They allow you to keep a pulse with what’s happening in your local community and real estate farm. You can also create your own local Facebook Group as an asset for local residents.
Local Meetup Groups
Meetup allows you to find people who are interested in the same activities that you are. You can create your own group or join the groups of others. It’s a great way to find and meet local residents (and having a little fun at the same time!)
Instagram is a simple way to capture life’s moments and share it with the world. You can follow your friends, family, and clients to see what they’re up to and reach out to them with ease – with photos!
Creating a YouTube channel is one of the best ways to share your knowledge, content, and testimonials on the web.
Yelp is a platform for you to give and receive user reviews. You can find the top restaurants, shopping, and entertainment on Yelp – But potential real estate leads can also find you on the platform as well!
Next Door App
Nextdoor is a like Facebook for your neighborhood. Many neighborhood watches, yard sales, and town hall meetings have been migrated over to NextDoor. It’s the number one app for getting updates about the farm that you live in.
Buffer is an intuitive social media scheduler and management platform trusted by real estate agents to help drive social media automation and results.
HootSuite is a social media scheduler that allows to you to enhance your social media management. It uses a dashboard that allows to you get a birdseye view of your entire social channels at once.
IFTTT helps you do more automation with the social media services you love. You can connect Twitter to Facebook, Facebook to Instagram, and so much more!
Meet Edgar is a social media scheduling platform that also contains a looping function. So once you set your social schedule, Edgar will automatically post that content once more in the timeframe you choose.
Dropbox simplifies the way Realtors share files, photos, and videos. It also allows you to bring your real estate photos, docs, and videos everywhere and keep your files safe.
Pic Monkey allows Realtors to create beautiful graphics – including photos, logos, and facebook covers.
This site isn’t cheap, but it gives you access to millions of exclusive, royalty-free, stock photos.
MailChimp allows you to send emails to your sphere and database. It wouldn’t be my first choice as an email service provider, but it’s a decent starter option.
Riley is aautomated texting for Realtors. It’s powered 100% by humans – not bots – and Riley concierges will begin texting your leads back within minutes – 24 hours a day, 7 days a week.
Real Bird is a text-2-sell lead capture platform for agents. You can put codes on your website, real estate sign riders, and flyers to capture more leads 24/7.
Spacio is an app that allows you to capture leads on your ipad at your open houses. It also includes lead followup sequences after the open house is over.
Open Home Pro
Open Home Pro is an app that allows you to capture leads on your iPadpad at open houses. It also includes lead followup sequences after the open house is over.
Spotify is an app that allows you to play music at your open houses and events. Just create a playlist or tune into a preset radio station.
The Mojo Dialer is an awesome prospecting system. Access your real estate database on the go and prospect from anywhere.
Vulcan 7 is one of the best suppliers of FSBO Leads & Expired Leads around. They deliver higher quality lead data and ways to contact potential home sellers.
Cole offers unlimited leads for real estate agents by giving them access to the contact information for residents of their farm.
WP Engine is the best WordPress hosting company that I’ve found. It’s secure, safe, and fast!
Flywheel is managed WordPress hosting built for designers and creative agencies. If you are hosting multiple websites, then Fly Wheel may be the web host for you. You can build, scale, and manage lots of WordPress sites with Flywheel.
Long Tail Pro
Long Tail Pro is one of the best long tail keyword research software solutions on the market.
KWFinder is a keyword research tool that brings hundreds of long tail keywords with low SEO difficulty, so you can get found in Google.
Get tons of keyword ideas for your real estate website for free with Übersuggest. It’s like keywords on steroids!
Google Analytics tracks your website visitors and shows you their behaviors.
My Out Desk
Real Estate Virtual Assistants call your leads, improve your team productivity, and reduces costs.
Find freelancers and virtual assitants with ease. Upwork is the world’s largest online workplace where savvy Realtors can get outsourcing!
Freelancer is the world’s largest outsourcing arena. You can hire freelance designers, writers, data entry & more at a fraction of the cost.
Tom Ferry is one of the most well-known Educators in Real Estate. His coaching programs, training products, and live events promise to help you live and work by design!
Buffini & Company
Brian Buffini promises to help you close more sales with his lead generation marketing system. He also offers training, coaching & seminars to help you increase your real estate sales!
Craig Proctor is a well-known real estate coach and trainer that promises to help you boost your sales.
Tim And Julie Harris
Join thousands of real estate agents who listen to the Tim & Julie Harris Podcast called Real Estate Coaching Radio. They offer simple, affordable real estate coaching and training
The Ballen Method
The Ballen Method Curriculum is an online course to help real estate agents learn online lead generation and SEO.
If you’re a real estate agent looking to gain new marketing knowledge and become a savvy Facebook lead generator, then Elevated REM’s Facebook Coaching program may be right for you.
FB Secret Agent
John Pohly, a former real estate agent and home loan lender will train you to run Facebook Ads.
Ivy League Owl
Shannon Moore teaches you how to create both relevant & engaging content that generates long-term ROI for your real estate business.
GET REAL ESTATE LEADS, SALES, AND REFERRALS
…without cold calling or door knocking