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Marketing Plan

The Correct Way To Build Real Estate Neighborhood Pages

To increase SEO, build real estate neighborhood pages for every county, city, school district, and neighborhood you're targeting. Then add features, like.

 

As a real estate agent, I understand how discouraging search engine optimization (SEO) can be. All of the major syndication sites, like Zillow, have taken over all of the top rankings on search results pages. You can no longer create a page called “Los Angeles Homes For Sale” and expect loads of LA traffic — Unfortunately, the syndication sites already have that market cornered. So creating a real estate neighborhood page can seem totally fruitless.

 

But don’t lose hope yet. There is a way to beat them, but it has to be done in your turf… Get hyperlocal – Because they don’t know your community like you do!

 

As of right now, IDX Pages still rank well on Google. So you’re going to use this as a weapon, just like Zillow does. Your IDX feed is your artillery and your community page is your armory. Now let’s go to battle!

 

HOW TO SETUP YOUR NEIGHBORHOOD PAGES TO BOOST YOUR SEO

 

Every real estate agent should have dedicated pages on their websites that display an IDX feed with homes for sale in their target markets. These are commonly referred to as real estate neighborhood pages or community pages.

 

But if you want to beat Zillow, you have to take it a few steps further. Build a community page for every county, city, school district, and neighborhood that you are targeting. Then add features, like pools, views, oceanfront, RV Parking, pricing, etc.

 

For example, you may have a page on your website called…

 

“Trousdale Estates Homes For Sale Under $500,000 With Pool”

or

“Trousdale Estates Homes for Sale Under $700,000 With A View”

 

 

And on these pages, you would have a corresponding IDX feed to match. So when people land on your site, they can see all of the homes for sale that they were looking for.

 

 

THE HIERARCHY OF YOUR NEIGHBORHOOD PAGES

 

Your real estate neighborhood pages should be built as a hierarchy. Here’s an example of how you should structure them.

 

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Again, create your pages by geographic location and accompany them with a feature, like a pool or a price range. (i.e. Homes For Sale In Beverly Hills Under $900,000 or Homes For Sale In Melrose With Pool or Horse Properties In Los Angeles). Only you know what people in your area really want and that gives you a huge advantage over Zillow!

 

 

NOW LET’S FILL IN THE BLANKS

 

In this case, let’s say that Los Angeles is the county, Beverly Hills is the city, Melrose is the neighborhood, and the features are price ranges under $900k and the pool. From this example, you can easily see how when you mix and match features, the combinations are limitless.

 

How To Setup Real Estate Community Pages

 

 

To ensure good SEO, all of these pages should have a good tiered link structure. For example, neighborhood pages should be nestled under city pages, and city pages should be nestled under county pages.

 

So in the school district example, the link structure of your pages would look something like this:

yourdomain.com/los-angeles-county/beverly-hills-unified-school-district/beverly-hills-high-school

 

 

INCLUDE RELEVANT LINKS AT THE TOP OF EVERY COMMUNITY PAGE

 

So for instance, if you created a page called “Trousdale Homes For Sale,” then the visitor should also see:

“Trousdale Homes For Sale Under $400,000”

“Trousdale Homes For Sale Under $500,000”

“Trousdale Homes For Sale Under $600,000”

“Trousdale Homes For Sale Under $700,000”

“Trousdale Homes For Sale Under $800,000”

“Trousdale Homes For Sale Under $900,000”

“Trousdale Homes For Sale Over $1,000,000”

“Trousdale Homes For Sale With Pool”

…And anything else that’s applicable to the neighborhood

 

To include all of these links on all of every community page can get a little tedious. So to speed up the process, we use a free WordPress plugin called Table Press. We install it at the top of our real estate neighborhood pages so that visitors who land on “Los Angeles Homes For Sale With A Pool” can also see a link for “Los Angeles Homes For Sale Under $700k.”

 

This way, we just do it once on the backend, and Table Press syndicates them all for us on the front end – Even if you make changes down the road. It’s a real lifesaver!

 

 

Today’s Freebie:

At this point, you may be convinced that you need to use your website more to generate leads online… but you may also be thinking that you have no idea where to start when it comes to branding yourself for your new niche. This is exactly why I create today’s freebie, the Real Estate Marketing Success Plan!

 

It’s a step by step plan to generate real estate leads online, without cold calling or door knocking!

 

If you want a copy of this freebie, click here to get it.

 

Are You A #LocalLeader?

If you’d like to ask me questions, get smart marketing ideas from other amazing agents, or just connect with other fans of the show, please join our free Facebook Group, Local Leaders Rising!

 

Finally, if you’re a Local Leader who’s getting results, I’d love to feature you on the show! It’s an amazing way to give back (and easily attract the most amazing referral partners around the world). Please click here to apply to be a guest on the Local Leader Show!

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Comments

    • It’s so funny you asked this… Last week, I made a decision to switch from iHomefinder back to IDX Broker. After using it for about a year, I like iHomefinder’s design and ease of use. But IDX Broker is so much more robust. So although IDX Broker is a little harder to use, once you learn it, there’s no comparison. However, the thing that made me switch in the first place is that IDX Broker’s design is really dated. So I’ve had to do a lot of CSS styling and coding in order to make it look presentable. This was really difficult for me (and I build websites!) so I just think that it’s WAY too much to ask of the average agent – And that was almost a deal-breaker for me!

  1. Hi Aarin,
    great content…it looks though as if I have to buy a new IDX access for each neighborhood website I install?
    Do you have a suggestion for a IDX service allowing mulitple IDX websites for one price?

    • Hi Susanna!

      If you are installing IDX on multiple websites, then you can actually just use the same IDX Account for all of that. Most IDX Providers allow you to do this with ease. They only charge you once and you would just need to create multiple widgets out of that account. You would then copy and paste these widgets into the different pages or websites in order to show different listings for different neighborhoods.

      Now, if you are talking about subscribing to multiple IDX’s because you have multiple MLS’s, then that is a different story. There are agents in Texas, for instance, that have to belong to multiple MLS’s because they live and work on the borderline of two or three different market areas. In that case, yes, you would have to by one IDX account, then they would charge you for each additional MLS you need to join. It’s awful! But until the MLS’s ban together and share data, these agents are stuck.

      Finally, if you are looking for a good IDX Provider, my first choice is now iHomeFinder and my second is IDX Broker. Hope that helps!

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