Real Estate niche marketing seems totally counterintuitive — After all, the entire premise revolves around targeting a fewer set of people in order to get a much larger return. In this post, I’ll explain why the riches are in the niches and give you 85 real estate niches to choose from.
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1) Niching Sets You Apart From Your Competition
When it comes to real estate marketing, you have to stand out from the crowd – and you need to do it immediately. Some real estate agents will choose to set themselves apart using strange colors, slogans, logos, or cheesy gimmicks — This is a huge mistake. People will definitely remember you, but for all the wrong reasons.
The best way to stand out from the crowd is to market to a subset of the population. If done correctly, this small group of people will immediately self-identify and resonate with your brand. And when the time comes for them to buy or sell, you are the one that they will look for.
2) Your Marketing Becomes A Piece Of Cake
When you niche down, you can really understand who your ideal client is. This solid understanding will allow you to create an avatar of this person. How old are they? How much money do they make? Where do they live? What are their biggest concerns? What are their dreams and aspirations?
Your marketing plan literally transforms when you finally realize that your ideal customer is a 32-year-old husband and with his expecting wife, whose number one priority is trading their trendy condo in the city for a quiet home in the suburbs… just in time for the baby’s arrival. Once you truly understand your niche, your marketing will no longer feel like a burden, because you now have a template that’s easy as filling in the blanks.
Furthermore, digital advertising requires you to niche. Facebook requires you to get as granular as possible when targeting your ads. If you nail your ideal niche, farm, or client, you can attract leads like honey. But if you don’t, Facebook penalizes you with higher costs per click – which means that much of your marketing budget will be wasted.
3) You Can Beat Zillow And Dominate Search Engines
Search engines like Google reward niche websites – Especially if you pick a niche with popular keywords and relatively low competition. For instance, it’s a lot harder to rank for “Los Angeles Real Estate” than it is to rank for “Los Angeles Horse Properties.”
To dominate this niche, you would start a blog about all things equestrian in Los Angeles. You could talk about popular places to ride, stable, and exercise horses. I would have interactive maps showing all of the neighborhoods that are zoned for horses in Los Angeles and IDX Feeds of all the homes for sale that meet the criteria. I would also have tons of posts answering common questions that arise when buying or selling horse properties in Los Angeles. You could also have videos detailing why some properties are more suitable for horse lovers than other or pitfalls to avoid when choosing a home.
The more you blog about, the more you’ll get discovered on Google. Furthermore, it’s easy to outrank sites like Zillow, Trulia, and Redfin when you take this approach because they have little to no market saturation when it comes to real estate niches.
4) You Get To Be The Guru
When you focus on a particular niche, you really get to dive into every aspect of it — Which makes you better and better over time. When people come to you, your knowledge and expertise will easily shine through. Clients will hire you and trust you based on your expertise.
For instance, if I was a veteran, I would prefer to work with a real estate agent that specializes in veteran’s affairs. I would feel more comfortable knowing that my real estate agent understands my deepest fears, goals, needs, and finances. I would also want someone that has experience working with lots of other veterans before me.
5) Your Perceived Value Is Higher As A Specialist
There’s an old saying that says, “When you try to reach everyone, you become special to no one.” This is because generalists are so common. Think about it. In every industry, the people who make the most money are always specialists – Doctors, lawyers, restaurants, entertainers, athletes, musicians, etc. Real estate is no different. So choose a specialty and you’ll always be in high demand.
The Ultimate List Of Real Estate Niche Marketing Ideas
Geographic Real Estate Niches
- Zip Codes
- School Districts
- Waterfront Homes
- Beachfront Homes
- Downtown Homes
- Financial District Homes
- Lake Homes
- Oceanfront Homes
- Riverfront Homes
- Homes Near A Shopping Center
- Ski Homes
- University Homes
Demographic Real Estate Niches
- Divorcing Couples
- Young Professionals
- Growing Families
- Multigenerational Families
- Empty Nesters
- Active Adult Community Homes
- Adult Children Caring For Parents
- Aging In Place Homes For Elders
- Move Down Buyers
- First Time Home Buyers
- Second Home Buyers
- International Buyers
- International Investors
- Homebuilder Specialist
- International Student Housing
- Relocating Employees
- Military Families
- Previously Bankrupted, Foreclosed, or Short Sold
- Retired Couples
- Single Parents
- Tech Savvy
- Widows or Widowers
- Industry professionals
Real Estate Niches Based On Style
- Colonial Style Homes
- Craftsman Style Homes
- Custom Homes
- Distressed Homes
- Do-It-Yourselfer Homes
- Cape Cod Style Homes
- Bed And Breakfast Homes
- Farm Houses or Ranch Houses
- Gated Community Homes
- High-Rise Homes
- Log Homes
- Lots And Land
- Luxury Homes
- Manufactured Homes
- Mid-Century Modern Homes
- Multifamily Housing
- New Construction
- Office Buildings
- Victorian Homes
Real Estate Niches Based On Feature
- Basketball Courts
- Fung Shui
- Gardening, Landscaping, or Horticulturalist Homes
- Green Homes or Eco-Friendly Homes
- Homes With Private Landing Strips
- Homes That Face East
- Horse Properties
- Golf Course Homes
- Media Room Homes or Man Cave Homes
- Pet-Friendly Homes
- Smart Homes
- Tennis Court Homes
- Urban Farming Homes
- Walkable Communities
- Walkable Communities
How To Choose Your Real Estate Niche
When it comes to choosing a real estate niche, there are a few things to consider:
- How much do you want to make?
- What’s the average sales price?
- What’s the turnover rate?
- How big is the niche?
- How far away is it from your home?
- Does your broker support it?
So what’s your niche? And which one of these niches surprised you most? I want to know your story… Everyone at the Honey Bar is listening!