How To Get Real Estate Leads From Local Meetups

Using Meetup for Real Estate Agents (1)

 

What if you could generate hundreds of real estate leads over time just by having more parties? Well, you can if you’re using local meetups for real estate! If you’re someone who prefers to farm instead of hunt, then event marketing will be an absolute gold mine for you! Here’s how it’s done!

 

Step #1: Pick Your Party

Jot down a list of things that you’d like to do more of…

It could be kayaking, book clubs, happy hours, yoga classes, marketing lectures, mommy and me time, cooking classes, networking, hiking – whatever you’d like! Just write down as many passions and hobbies that you can think of.

 

Think about the size of the group…

Small groups are hobbies that have to remain small in order to be effective. Activities like book clubs, cooking classes, and bible studies would go into this category. They all require small group settings because they are highly interactive and need lots of the organizer’s attention.

 

Alternatively, large groups can be scaled easier and require less of the organizer’s attention. These would include activities like, lectures, happy hours, networking events, running clubs, and yoga classes can typically be scaled pretty well without any logistical issues.

 

If you’re feeling ambitious, choose one from the large-scale group. If you’d like to test the waters first, choose one from the small-scale group.

 

Think about the demographics of the group….

You want to attract people who can be a rich source of leads for your real estate business over time. Likewise, you also want to repel people who will never buy from you at all – Like other Realtors. So just be sure that you can fill your event with prospects who will eventually need to buy or sell a home. If you don’t think that you can, scratch that one off the list.

 

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Download a list of the best events for real estate agents to attend (and host) to get leads!

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Step #2: Plan Your Party

The first step in the planning process is to create the event. My all-time favorite place to do this is Meetup.com. Meetup is a website where like-minded locals can find each other and hang out in real life. And for a nominal fee, you can even create and lead a group of your own!

 

There is literally a meetup group for everything that you could possibly imagine. In some cities, there are hundreds of meetup groups to choose from. But don’t let the competition scare you, though. Not all meetup groups are created equal. Some are better than others – And after reading this article, if you decide to create your own group, it will be awesome!

 

Once you’ve arrived at Meetup.com, you’ll click the button that allows you to start a group and follow the prompts. Choose an awesome name, complete all of the description fields, and choose a photo that accurately represents the group. If you don’t already have a cool photo, I recommend grabbing one from Libre Stock – A stock photo site that allows you to search thousands of free, professional photos at once.

 

Pro Tip: Make sure that you complete all of the fields completely upon signup because after *three days* Meetup.com will advertise your group to all of the local people on the platform. This is a golden opportunity that you won’t want to miss!

 

 

Step #3: Promote Your Party

 

One of the biggest mistakes that new group leaders make is failing to promote the event. They’ll create a meetup event and wait silently. Instead, make sure to promote the heck out of your event.

 

First, start a Facebook Group to compliment your Meetup Group and promote your events. This should have the same name as your Meetup Group. Make the group public, add a description, and your first event.

 

Second, pick a few key influencers that have a vested interest in the success of your real estate business. Choose your favorite loan officer, insurance provider, home warranty pro, handyman, housecleaner, and any other vendor that you work closely with. Invite them to the event and tell them that you are going to add them to your Facebook Group. Once added, make sure that they share the event with all of their friends – Barring other Realtors, of course.

 

Third, invite everyone that you know who’d be interested in attending your event. Call them all personally and ask them to attend your event. It would be helpful if you also told them why they should attend and how much fun they’re going to have.

 

Fourth, one of the biggest factors of event promotion is telling a story. The best way to tell a compelling story is with pictures and video. Luckily, every real estate agent knows a professional photographer and videographer. Invite them to your event and ask them to film the entire event… For free. They will get leads from doing these events over time (and more business from you after you get leads from all these events). Win-win!

 

Blast the event online. This can be through your blog posts, social media profiles, and Facebook ads. The day before and the day of the event, I would also post reminders about the event in the Facebook Group, via email, and via the meetup platform. Tell people who you are, what they can expect, and who they can expect to be there.

 

 

Step #4: Collect Contact Info

At your event, make sure to speak to everyone, really work the room. Because you are the leader of the event, people will actually expect you to. Introduce yourself as the organizer and naturally, they will ask you what you do. Sprinkle in real estate whenever you can.

 

Before you move on to the next person, collect contact information and tell them about your Facebook Group. Ask them if you can add them on Facebook and reach out to them via email in regards to future events. Everyone will agree.

 

Step #5: Nurture The Leads

After the event, upload the photos from your photographer, add everyone as a friend on Facebook, LinkedIn, and all of your other social media platforms. Also, add them to your Facebook Group and a segmented list on your email provider.

 

This serves several purposes. First, you can stay in contact with the person on multiple platforms. Second, you can see what the person has been up to, especially life changes that may require them to buy or sell a home. Third, you can promote future events to them and stay top of mind. Fourth, you can run Facebook ads to them to keep your business top of mind. Fifth, you can ask them to review your events on Meetup.com, so you have social proof for future attendees to join.

 

Pro Tip: Once a person becomes a contact on LinkedIn, you can export their contact information and upload it to your Facebook Ads Manager, so you can serve ads to that person periodically!

 

 

Step #6: Rinse And Repeat

Your first event may be on the smaller side, but over time your events will grow, and you’ll meet hundreds of new people and build your list in the process. Just like any form of lead generation, you have to work it consistently. However, if you’re someone who hates cold calling and door knocking, this is the best way to generate new leads on a consistent basis and without fail!

 

Free Prize Inside!

Download a list of the best events for real estate agents to attend (and host) to get leads!

DOWNLOAD NOW!

 

#HoneyBarBuzz

Tell me, what’s your first event going to be? If you’re already running an event, what benefits have you seen and how many leads have you closed thus far?

 

 

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2018-02-08T01:04:53+00:00

About the Author:

Hi, I'm Aarin. I help real estate agents get leads, sales, and referrals (without cold calling or door knocking). Through the lens of my experience working as a marketing consultant for top producing real estate agents, I share what's working (and what isn't) in the complex world of online lead generation. To learn more, check out my website at Honey Bar Media.

17 Comments

  1. Shelly B February 7, 2018 at 6:44 pm - Reply

    Thank you so much this is great. I would have never thought about meetup.

    • Aarin Chung February 10, 2018 at 2:12 pm

      My pleasure!

  2. Stacey December 10, 2017 at 6:09 pm - Reply

    I’ve thought about using meet up for a while now but wasn’t sure how to really go about executing it! I love your site and suggestions! That is for posting!

  3. Rachel August 18, 2017 at 5:59 am - Reply

    Loved your post! I tried to put in my email address, and got this error message “Oops! It looks like there was an error: There was an error with your submission: There was an error saving the data to ConvertKit. API Key not present” just FYI. 🙂

    • Aarin Jacobs October 19, 2017 at 11:21 pm

      So sorry about that, Rachel! Everything is fixed now! 🙂

  4. Chris May 26, 2017 at 7:09 am - Reply

    Do you mind if I share with my team?

    • Aarin Jacobs May 26, 2017 at 4:23 pm

      Absolutely! Share away!

  5. Malea February 10, 2017 at 8:41 am - Reply

    I love this article because it reinforces that this industry is indeed about relationships. When people are familiar and comfortable, they are more apt to give you their business than they are from a post card sent in the mail. Thank you for reminding me to make it personal and keep it warm!

  6. Cindy January 17, 2017 at 8:01 am - Reply

    I am a new agent. Thanks for this information…can’t wait to implement!
    Looking forward to growing my business.

    • Aarin Jacobs January 17, 2017 at 8:28 am

      You’re welcome, Cindy!

  7. Diana December 24, 2016 at 2:03 pm - Reply

    This is very good information and it’s helping me greatly as I explore additional ways to generate leads. Thanks for sharing!

    • Aarin Jacobs January 2, 2017 at 6:38 pm

      You’re welcome, Diana!

  8. Eric N. December 10, 2016 at 8:14 am - Reply

    Great Info . Thanks for sharing it

    • Aarin Jacobs January 17, 2017 at 8:28 am

      You’re welcome, Eric!

  9. Eric N. December 10, 2016 at 8:14 am - Reply

    Great info thanks for sharing it

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